Swot Chart

STRENGTHS 

Horror movies are a popular genre of film that a lot of people get excited to see and its easy to make a successful horror film if your target audience is well studied.

Horror movies are not a genre that is released often at the cinema. On average, in one year there are 65 feature horror movies released as compared to a lager amount of action, comedy or family films.

Depending on the critical success of the film, it will be shown in top selected cinema chains in around the world. The reason for this is that I want my film to be shown in the most secure areas to reduce the risk of illegal viewing.

WEEKNESSES

I am a new film maker and I have no awards or past hit projects to draw attention, and my film is not on the highest budget so I cannot afford to have a big star.

Because of my low budget, my film may fail to capture the attention of the people who like horror movies but are not dedicated fans, and would just see the biggest and most expensive ones.

OPPORTUNITIES 

I will release my film in August which is the perfect time to release a horror movie in my opinion because its in the summer holidays, which is when my target audience have the most free time, and its not near a time that provides too much competition

THREATS

My film being released around the summer time means that other big budget movies (horror or not) might steal the attention away from my movie.

Because my movie is not a big budget movie, people might think that they won’t waste money to go see the movie at the cinema and might just watch it using illegal forms of viewing